Case Study : St. Ann's Home

Promotional Video Production & Marketing CD

Project

Produce a promotional video highlighting their excellence in care, staff, and facility. Support with a marketing CD that linked customers back to their web site for additional information.

Objective

Increase ratio of private pay customer's vs Medicare customers while maintaining full capacity. All on-stage talent was St. Ann's Home residents.

Results

By broadening St. Ann's Home's audience to include the next generation, the ratio of private pay customers vs. Medicare customers increased by 10% in the first six months.