Case Study : Atlantic Mutual Insurance

Corporate Video Production

Project

Convert a PowerPoint presentation to an animated Flash movie incorporating a funny video that was used as the sales pitch. All of the on-stage talent used during the video production was Atlantic Mutual's employees.

Objective

The goal was to announce the rewards program to insurance agents in New York and New Jersey markets. The top insurance agency to produce $200,000 of new business with Atlantic Mutual's Marine department won hotel stay, dinner, and tickets to a broadway show in New York City. The rewards program and had a window of 6 months.

Results

Atlantic Mutual's Marine Department received just over $2,000,000 of new business in the first 3 months of the disk's release.